Data Quality Slider: Setup

Last updated: January 17, 2025

With Warmly's Data Quality Slider, you can customize your data preferences to align with your unique needs. Choose to prioritize higher-quality data for more precise insights or opt for greater data quantity to capture a broader range of prospects. This flexibility ensures your data strategy supports your goals, whether they're focused on accuracy or scale.

NOTE: Data Quality Slider allows you to filter data quality globally throughout your entire Warmly account.

Want to choose which quality level flows through different channels of Warmly? Check out our Data Quality Segment

Navigation & Setup

To use the Data Quality Slider, go to the Settings within your Warmly account. Navigate to the Warmly Data Quality tab.

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Here you can select if you'd like to Prioritize Higher Quality Data or Prioritize Higher Quantity Data.

Prioritize Quality: 2+ data vendors or Warmly's detection algorithm agree these leads are likely accurate

Balance: 1 or more data vendors find these leads to be likely accurate

Prioritize Quantity: Data vendors may disagree or suggest some leads are not accurate

Quality or Quantity? What Does Warmly Suggest?

This depends on your goals!

Here are a few things to consider when deciding between quality vs quantity:

  • Smaller companies might go for quantity to maximize outreach

  • Larger enterprises might lean toward quality for precision

  • High-value sales pipelines = quality

  • Broad lead gen campaigns = quantity

How Warmly Determines Quality

Company Data

High Confidence

2+ providers agree on the domain (plus have med-high confidence)

OR 1 provider determines domain is high confidence

Medium Confidence

1 provider determines domain is medium confidence

Low Confidence

1 provider determines domain is low confidence

Contact Data

High Confidence

Email click throughs (w_email UTM)

Form Fill (website or chatbot)

Hubspot cookie

Warmly logged-in user

Contact database determines high confidence

Medium Confidence

Contact database determines medium confidence

Low Confidence

Contact database determines low confidence

Can I Segment by Data Quality?

You bet! Check out our Data Quality Segment

Note: Creating and applying a Data Quality Segment is not a global change throughout your entire Warmly account. The Data Quality Slider is a global setting throughout your account.

What Data is Affected by The Data Quality Scale?

  • Warm Accounts & Warm Visitors tabs

  • Orchestrator

    • Contact and company level data

  • Chat

    • If data is low quality, then the Chat will not fire if the session doesn’t match segment because of low quality

  • Slack

    • Warmly will not send a Slack notification if the company/contact doesn't meet matching segment because of low quality

This article was written by the Customer Success team at Warmly. Please feel free to reach out to your CSM directly or [email protected]