Segments 2.0 - Signals: Data Quality
Last updated: January 9, 2025
The Data Quality Signal Segment lets you filter data based on your preferred quality level, balancing high-quality, verified data with broader data quantity. Use this segment across the Warmly platform to refine leads and notifications for precise targeting and effective outreach.
NOTE: Data Quality Segments allow you to filter data quality to different areas of Warmly. This is useful if you'd like to allow low quality in some channels, and high quality in others.
Want the same quality throughout your entire Warmly account? Check out our Data Quality Slider
Navigation
Start by going to Segments 2.0
Building a Data Quality Segment
Example
How Warmly Determines Quality
Company Data
Very High Confidence | Warmly logged-in user Contact database determines very high confidence |
High Confidence | 2+ providers agree on the domain (plus have med-high confidence) OR 1 provider determines domain is high confidence |
Medium Confidence | 1 provider determines domain is medium confidence |
Low Confidence | 1 provider determines domain is low confidence |
Contact Data
Very High Confidence | Warmly logged-in user Contact database determines very high confidence |
High Confidence | Email click throughs (w_email UTM) Form Fill (website or chatbot) Hubspot cookie Contact database determines high confidence |
Medium Confidence | Contact database determines medium confidence |
Low Confidence | Contact database determines low confidence |
This article was written by the Customer Success team at Warmly. Please feel free to reach out to your CSM directly or [email protected]