Data Quality Slider: Increasing Lead Confidence

Your team can also take efforts to help improve your lead confidence. Here are 3:

(1) Include the Warmly UTM Parameter in your outbound emails

Implementing Warmly's UTM parameter in links driving traffic back to your website in your team's outbound email sequences (sales emails, marketing emails, growth emails, etc.) enables your team to have 100% accurate individual-level identification for all prospects that click through those links.

Learn how here: https://help.warmly.ai/articles/1298354708-

(2) Connect a Hubspot Account to Warmly

By connecting your Hubspot instance, we can leverage all previously ID'd marketing contacts from your CRM using Hubspot's "UTK" Cookies.

These contacts have opened marketing emails of yours before and are cookie'd at the individual level

(3) Ensure our website de-anonymization script tag is added everywhere

Where ever add our script, we can de-anonymize. Important locations:

• Wherever you have a Form. All form fills we assume are High Quality confidence

• Inside of your product. If you have logged in users who are interacting with your app, we can tag those with high confidence (for paying users we can avoid contacting them and for free tier users you want to contact, we can help you contact them)

Additional locations of where you can put Warmly: in other marketing sites, in deal room software, in contracting software etc. See https://warmly.ai/p/product/intent-signals/integrate-warmly-everywhere