How to Send Warmly Orchestration Leads to Your Google Ad Campaign via Zapier

Last updated: August 12, 2025

Data Flow Outline: Warmly → Webhook → Zapier → Google Ads

1. Get Your Zapier Webhook URL

  1. In Zapier, create a new Zap.

  2. For the Trigger step, search for Webhooks by Zapier.

  3. Choose Catch Hook.

  4. Zapier will give you a unique webhook URL (something like https://hooks.zapier.com/hooks/catch/...).

  5. Copy this URL.

2. Add the Google Ads Action

You now have two main choices:

A. Customer Match Audience

  • Action: Google Ads → Add Contact to Customer List.

  • Map the email (or phone) field from the webhook to the correct Google Ads fields.

  • Zapier/Google Ads will automatically hash the identifiers.

B. Offline Conversion Upload

  • Action: Google Ads → Send Offline Conversion.

  • Required fields:

    • GCLID (from the webhook payload)

    • Conversion Action (set up in Google Ads)

    • Conversion Time (timestamp)

    • Value (optional, numeric)

  • This option ties the lead directly to the click that generated it.

3. Send Leads from Warmly to Zapier

  1. Select the Warmly Orchestration you would like to use to send leads to Zapier and select Edit Orchestration. Select the p add Webhook

  2. Select Send Prospects to Webhook and paste the Zapier URL.

    Screenshot 2025-08-12 at 5.02.44 PM.png

4. Test the Webhook in Zapier

  1. Back in Zapier, click Test Trigger.

  2. Warmly should send over a sample payload so Zapier can read the field names.

5. Turn It On

  • Test the full Zap by sending a new Warmly lead.

  • Confirm in Google Ads that:

    • Customer Match audience size updates (may take 24–48 hours), or

    • Offline conversions show up in your conversion column after processing.

Example Payload for Customer Match

{
  "email": "[email protected]",
  "first_name": "Jane",
  "last_name": "Doe"
}

Example Payload for Offline Conversions

{
  "gclid": "EAIaIQobChMI...",
  "conversion_time": "2025-08-12 15:30:00",
  "conversion_value": "150.00"
}