Email Addresses

Why This Matters

Email addresses are essential for connecting with potential customers and driving engagement. Warmly provides verified email addresses in three key scenarios:

• Identifying visitors to your website, 

• Suggesting contacts within ideal companies, 

• Delivering intent-driven leads based on specific signals. 

Accurate email data ensures you reach the right individuals while protecting your domain reputation through high deliverability rates and spam avoidance.

How We Collect This Data

Warmly collects email addresses using an amalgamation of the below methods

• Proprietary Algorithms: Matching email addresses to individuals using web data and our proprietary algorithms for predication of email addresses based on an individual’s profile information.

• Trusted Vendors: Partnering with data providers that meet compliance and privacy standards

• Email Verification: Utilizing proprietary and third-party tools to validate addresses for accuracy and deliverability

How We Track Quality and Quantity

Warmly employs a multi-faceted approach to ensure the quality and quantity of email addresses provided to our customers:

Automatic Bounce Rate Monitoring:

We track the bounce rates of our customers’ outreach systems and CRMs. This allows us to automatically identify patterns of poor deliverability and address potential issues proactively.

Internal Campaign Tracking:

Warmly runs its own email campaigns using the same data we provide to customers. By monitoring the performance of these campaigns, we validate the quality and reliability of our email data firsthand.

Customer Feedback Mechanism:

We provide customers with an easy way to report bad data directly to our team. This feedback is integrated into our processes to continuously improve data accuracy and address specific quality concerns.

This combination of automated monitoring, internal validation, and customer feedback ensures we deliver high-quality email addresses that perform reliably in the real world.

Efforts to Improve Quality and Quantity

Warmly is dedicated to providing high-quality email addresses through:

Identity Validation: Ensuring that each email address belongs to the actual person of interest. For example, avoiding sending an email to [email protected] when the intended recipient is Jedd Stanley, Head of IT at Amazon.

Proprietary and Third-Party Verification: Leveraging a mix of leading email verification services and Warmly’s proprietary verification tools to maintain high deliverability rates and safeguard your email domain reputation.

Data Richness and Enrichment

Warmly enriches email addresses by combining data from multiple providers to add valuable context. This includes linking email addresses to individual profiles with job titles, roles, and industries, as well as company-level details like size, revenue, and industry. By cross-referencing multiple sources, we ensure the data is current and accurate, enabling precise filtering and highly personalized outreach.

This article was written by the Customer Success team at Warmly. Please feel free to reach out to your CSM directly or [email protected]