Filtering website visitors based on UTM tracking links allows you to track the effectiveness of your marketing campaigns and identify which sources or mediums are driving high-intent traffic to your site. By analyzing visitors who arrived via specific UTM links, you can target those who are more likely to be interested in your offerings. This data enables you to tailor your outreach to the right audience, ensuring that your marketing efforts are directed towards prospects with the highest potential for conversion.

See this article for tips on creating UTM campaign links

Navigation

Start by going to Segments 2.0

Building a UTM Tracking Segment

Examples

SEP Email Tracking

Google Ads Targeting

This article was written by the Customer Success team at Warmly. Please feel free to reach out to your CSM directly or [email protected]