Setting Up Bombora Intent Topics in Warmly

Last updated: May 7, 2025

Bombora Research Intent is available for customers who have purchased the 3rd Party Intent Add-On

If you've purchased and you don't have access, contact your CSM or [email protected].

A step-by-step guide to configure Bombora Research Intent topics and keywords in your Warmly account for precision targeting.

What is Bombora Research Intent?

Bombora research intent tracks the online content consumption of businesses to identify surges in interest around specific topics. By monitoring aggregated behavioral data, Bombora highlights companies actively researching subjects relevant to your products or services, signaling potential buying intent.

Bombora data refreshes every Sunday, updating which companies are actively showing intent for your selected topics and keywords.

Set up Bombora Research Intent Topics

  • Navigate to the Settings tab in your Warmly account.

  • Scroll down the Integrations section, then select Research Intent.

  • You'll see a button to add topics, up to 12.

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  • Click add topic, and use the Search field to find your relevant topics or keywords.

    • We recommend adding your product category, your top competitors, and any products where if they buy that they should really buy your product. For example, Outreach’s topics might be: sales engagement platform, sales email automation, Salesloft, Apollo, Gong, HubSpot, Salesforce.

    • If you need help choosing topics or keywords, check out Intent Topic & Keyword Selection for Pipeline Generation with Warmly

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  • Select the purple plus sign (+) to add it to your list.

  • That's it for setup! đŸ™Œ Bombora data refreshes every Sunday

Viewing Bombora Intent for Website Visitors

  • After setting up your topics, Bombora intent will start appearing on any contacts and companies showing Bombora intent on Warm Visitors and Warm Accounts after the next data refresh

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Orchestrating Non-Website Companies Showing Bombora Intent

Check out Orchestrator: Bombora Research Intent on how to automating outreach or CRM sync for companies showing research intent.