Understanding How Bombora Signals Are Used Throughout Warmly

Last updated: May 6, 2025

Learn how Warmly puts your Bombora and keyword-based intent signals to work—across segmentation, orchestration, and chat.

Set up your Bombora topics and keywords in just a few steps—check out the guide here.

Overview

Once you’ve added your intent topics and keywords into Warmly, we help you turn that data into action. This article breaks down where and how Bombora 3rd party signals are applied throughout the platform to generate more qualified pipeline.

Segments in Warm Visitors & Warm Accounts

Warmly allows you to overlay web traffic data with Bombora research intent using segments, at both the site visitor and account level.

  • 🔎 Filter Warm Visitors and Accounts by each research stage: Early Research, Active Research, or In Depth Research

  • Combine other segments with 3rd Party Research Intent to better understand levels of interest from prospects (e.g. High, Medium, Low)

  • Include 3rd party intent signals to further refine slack or Teams notifications.

For guidance on how to create custom segments using 3rd party signals, check out our article here.

Orchestrations

With Bombora Research Intent in Warmly, you can now trigger automated outreach and automate prospecting efforts based on what topics your ICP is researching.

  • Personalize messaging based on research topics - Tailor outbound emails based on what a company is researching - for example, mentioning "lead scoring" if the topic has been used in your orchestration filter criteria.

  • Use orchestrations to prospect leads based on bombora intent signals, sending them directly to your CRM or a campaign sequence.

For more guidance on how to create a Bombora orchestration, check out our article here.

Chat Flows

Using the stages of Bombora Research Intent in a chat flow is a powerful way to personalize real-time conversations based on how close a visitor is to buying.

  • Target different chat experiences based on different stages of research intent, increasing likelihood to convert. Consider combining 3rd party Bombora research with other signals in your chat audiences.

🙋 Need Help?

For support configuring or interpreting your intent signals in Warmly, contact us at [email protected] or reach out to your CSM.