Social Media Profiles

Why This Matters

Social media URLs provide critical context for personalization, direct messaging, and ad targeting. Access to accurate social profiles allows your team to tailor outreach, build relationships, and engage prospects on platforms they actively use.

How We Collect This Data

Warmly collects social media URLs through two primary methods:

• Public Crawlers: Our crawlers work exclusively on publicly available data to ensure compliance and accuracy.

• Vendors and Partners: We collaborate with trusted data providers to expand coverage and enhance profile depth.

How We Track Quality and Quantity

To ensure accuracy and reliability, Warmly employs rigorous validation techniques:

Automatic Link Verification: Regular checks to confirm that URLs lead to active profiles.

Manual Sampling: Our team manually reviews and samples profiles to ensure associations with individuals are accurate.

Customer Feedback: Invalid or mismatched profiles reported by customers are flagged and removed.
Profile Scoring: Profiles with sparse information, few connections, or missing employment details are ranked lower or excluded to maintain quality.

Efforts to Improve Quality and Quantity

Warmly continuously improves its crawling system to refresh data at an optimal cadence, ensuring information stays up-to-date. We also actively share flagged bad data with our vendors, helping them identify and remove faulty sources or crawlers, which benefits both parties and improves overall data quality.

Data Richness and Enrichment

Warmly partners with specialized vendors that provide unique capabilities, such as associating multiple social media profiles with the same individual. This allows us to deliver enriched, multi-faceted data that provides deeper insights and more comprehensive context for outreach and engagement.

This article was written by the Customer Success team at Warmly. Please feel free to reach out to your CSM directly or [email protected]