Warmly's AI Prospector will auto-book you meetings by auto-emailing prospects who visit your website. It's a powerful tool that enables your organization to send hundreds of emails/day from your reps to their key accounts from the tools you already use.
The goal is not only to save time when sequencing, but also to increase reply rate since you're leveraging key information about them having visited the website.
Below we list 5 Copy/Pastable Sequences that stem from our AI Prospector Best Practices guide.
(1) Ultra Basic: ICP Contacts
*Note* please replace {{variable}}s and [[HYPERLINK]]s appropriately. For any Hyperlink please include the Warmly UTM parameter for better identification (details in General Settings within Warmly)
To get going with AI Prospector as fast as possible, we recommend kicking-off with an-ultra basic sequence.
(A) AI Prospector Setup
Rationale: Prospects who are spending time on your site but haven't converted yet will have a higher chance to convert if re-targeted.
Suggested Criteria:
[Focus] Your ICP
[Intent] More than 10 seconds on website
Suggest Filters: Exclude Active Deals, Exclude Customers, Exclude Competitors
*Note* Duplicate this sequence for each rep
(B) Sequence Overview
Relevance Grabber
Problem identifier
Fwd me please
You there?
(C) Sequence Specifics:
1. Relevance Grabber
Delay: Immediate
Sent as: new email
Subject line: thanks again for visiting! Next steps?
Body:
Hey {{first_name}},
Did you or someone on your team stop by {{myCompany}}'s website?
Our marketing team alerted me that you or your teammates were visiting likely to {{insert value prop. Ex "find new ways increase employee happinesss"}}. We're happy to help!
I wanted to reach out to ensure you have a direct line to me in case you wanted to go over next steps?
Warmly,
{{sender.first_name}}
2. Problem Identifier
Delay: 2 days
Sent as: New email
Subject line: our {{problem. ex: churn rate}} problem. check out {{myCompany}}?
Body:
{{first_name}} - {{persona title. ex: Lead Engineer}}'s on your team might be struggling with {{problem. ex: churn rate}} since they came by our website last week, right?
{{yourCompany}} [[HYPERLINK YOUR WEBSITE]] {{insert ROI stat. ex: reduces churn by 25% within the first 3 months of using our customer success platform}}. At least that's what {{caseStudyCustomer}} [[HYPERLINK CASE STUDY]] says.
3. Fwd me please
Delay: 2 days
Sent as: New email
Subject line: fwd to your {{persona title. ex: Lead Engineer}} on your team?
Body:
Hey {{first_name}},
Can you forward me to your {{persona title. ex: Lead Engineer}} on your team?
Looks like they were trying to understand more about {{reason. ex our pricing page options}} and I wanted to help!
Warmly,
{{sender.first_name}}
4. You there?
Delay: 1 day
Sent as: Reply to last message
Subject line: N/A
Body:
{{first_name}}?
(2) Owned Account Sequence Copy/Pastable
*Note* please replace {{variable}}s and [[HYPERLINK]]s appropriately. For any Hyperlink please include the Warmly UTM parameter for better identification (details in General Settings within Warmly)
AI Prospector Setup
Rationale: Your reps want to save time by auto-emailing accounts in their name that are showing intent
Suggested Criteria:
[Focus] Sally's Named Accounts
[Intent] More than 10 seconds on website
Suggest Filters: Exclude Active Deals, Exclude Customers, Exclude Competitors
*Note* Duplicate this sequence for each rep
Sequence Overview
Relevance Grabber
Problem identifier
Fwd me please
You there?
ROI on Hero Feature
Sequence Specifics:
1. Relevance Grabber
See Above: Ultra Basic: ICP Contacts C.1
2. Problem identifier
See Above: Ultra Basic: ICP Contacts C.2
3. Fwd me please
See Above: Ultra Basic: ICP Contacts C.3
4. You there?
See Above: Ultra Basic: ICP Contacts C.4
5. ROI on Hero Feature
Delay: 2 days
Sent as: New email
Subject line: ➡️ {{High Unique Number or Percentage. Ex. 331}} reasons that {{account.name}} keeps visiting
Body:
As a {{persona title. ex: Lead Engineer}} I bet it's really hard to stop {{problem. ex: churn rate}}
{{Insert embedded video or image of hero feature.}}
Warmly,
{{sender.first_name}}
ps. My marketing team insisted I circle back since a second person on the {{account.name}} team visited! Hope that's alright, let me know?
Warmly Email Examples
Subject: site visits for the team (~50%+ open rate)
Body:
Hey {{first_name}} - Noticed you or someone on your team perusing our site and seeing how sales teams use Warmly...
What playbooks are you firing off you when it comes to the companies and individuals visiting your site but not filling out any forms?
With Warmly, Our AI-driven platform not only identifies high-intent visitors but also scores and prioritizes accounts/ prospects, and automates the outreach.
This could be a game-changer for {{account.name}}, by turning high-intent potential buyers on your site into more closed-won deals.
Open to learning more about Warmly? Well here's an overview of how it works:
[insert video]
Subject: Your recent visit, Warmly
Body:
Hey - Noticed you perusing our site and seeing how Marketing teams use Warmly...
Well, Warmly combines drift, 6sense and 3 other tools in one place to help optimize your website, by identifying which companies and prospects are on your doorstep.
Warmly auto sequences prospects based on their contextual intent (integrates with sequencing tools and HubSpot/Salesforce)
Here's how Namecoach leveraged Warmly to book 26 meetings in 6 months (case study).
Subject: help your SDRs help you
Body:
Hey {{first_name}} - Noticed you perusing our site and seeing how sales teams use Warmly... So how are you turning anonymous website visitors into leads for your team?
That's where Warmly can help. Our AI-driven platform not only identifies high-intent visitors but also scores and prioritizes accounts/ prospects, and automates the outreach. This could be a game-changer for {{account.name}}, by turning high-intent potential buyers on your site into more closed-won deals.
Open to learning more about Warmly?
Happy prospecting,
{{sender.first_name}}
P.S. Behavioral Signals was able to book 30 qualified opps and close-win over $300k from using Warmly.