Rationale: Your reps want to save time by auto-emailing accounts in their name. If they've reached out before then it is best to come from them again

Suggested Filters: X Reps Named Accounts, Exclude Active Deals, Exclude Customers, More than 10 seconds on website

Rationale: Often times a new business objective comes up or a new stakeholder emerges within a deal that you had lost before. If they are now revisiting it is great to reach out again and see if there is renewed interest. It's the perfect touch point

Suggested Filters: Include Closed/Lost deals, More than 10 seconds on website

Rationale: Any company in your ICP visiting the site has the chance to be a customer. But if they only visit for a small amount of time they probably are not ready for a meeting. Instead of trying to get them to book, why not nurture them with good content for them to keep learning about your company. Try multi-threading to get more interested parties too

Suggested Filters: Less than 20 seconds on website, More than 5 seconds on website, in your ICP, Exclude Active Deals, Exclude Customers, Exclude competitors

Rationale: Companies in your ICP but are NOT owned accounts are totally fair game to be customers one day (unless you have a very specific account list). Keep a high bar for them (make sure they visit high intent pages) and then reach out with a sequence to see if there is actually interest. You can round-robin this via your reps, or sequence based on territory, but our recommendation is that these sequences come from the manager or ops person on your team and then loop in a rep if interested

Suggested Filters: Visited high intent pages, More than 20 seconds on website, Exclude Deals, Exclude Customers, Exclude assigned accounts, Exclude competitors

Rationale: In your normal day to day, you never have time to reach out to junior people at accounts you want to land. Everyone is chasing decision makers only to cut down time to close. But guess who rarely gets emails yet checks out other software all the time -- junior individual contributors on the teams you want to sell to! Hit them with a sequence where you ask them to loop in their manager and even let them know you're sequencing their manager too and ask for their assistance as an influencer

Suggested Filters: More than 20 seconds on website, Exclude Active Deals, Exclude Customers, Larger accounts, Exclude competitors

Rationale: If someone is spending a lot time on a specific page, you know a lot about them - whether its a specific use case, your blog or your pricing page. These pages can have whole sequences built around them and you can really personalize the sequence to suit the page

Suggested Filters: Visited X page for more than 10 seconds,Exclude Active Deals, Exclude Customers, Exclude competitors

Rationale: Why would a company be visiting your website for so long when there is very little chance you would sell to them? Maybe your former champion is now at a new role and trying to see if your software could fit their new needs. Maybe there are use cases you've never thought about. Send them a short email challenging assumptions: Why did you visit? We don't usually sell to companies like yours.

Suggested Filters: Excluding ICP, More than 20 seconds on website, Exclude competitors

Rationale: Keep your active deals amazed and dazzled with what you offer. Offer gift cards, multi-thread across departments and let them know that you're working with someone else on their team to move the deal forward and ask them if they want to get involved in advocating for your software. Word of caution here: likely only do this in the beginning stages of a deal. If it will piss off your champion if you're emailing all their coworkers you could get them in trouble internally.

Suggested Filters: Include Active Deals