Which HubSpot Company fields does Warmly update?

Last updated: September 2, 2026

If you’ve enabled Create or update companies in your HubSpot integration settings, Warmly can sync data to the following standard HubSpot Company fields:

Standard HubSpot Field

Behavior when creating or updating a company

Owner

Fill-if-empty. If an owner already exists, we will never change it for that company record in HubSpot

Name

Fill-if-empty.

Website

Never overwritten. Warmly uses this value to match the company record.

Number of Employees*

Fill-if-empty

City*

Fill-if-empty

State*

Fill-if-empty

Zip*

Fill-if-empty

Country*

Fill-if-empty

* To sync these fields when Warmly creates a new HubSpot company, enable the Sync back country, state, zip code, and company size toggle.

Custom fields

If you’ve mapped custom fields in your HubSpot integration, the following rules apply:

  • Fields with a default value: The default value is only written when creating a new record. It will not overwrite an existing HubSpot value.

  • Warmly custom fields: These are always overwritten to ensure HubSpot has the latest values from Warmly.

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