Overview

The Job Titles segment allows you to build highly targeted Buyer Persona segments based on a contact’s role within their organization.

You can use this filter to:

• Target specific decision-makers (e.g., VP Sales, Head of Marketing)

• Exclude irrelevant roles (e.g., Intern, Consultant)

• Broaden targeting using keyword-based matching (e.g., “Marketing”, “Engineering”)

• Identify contacts with missing job title data

Understanding how each operator works is critical — especially the difference between exact match and approximate (token-based) matching.

❓Choosing the Right Operator

Each operator behaves differently. Selecting the correct one ensures your segment returns the expected results.

Is Any Of

Type: Exact match (strict equality)
Case-sensitive: Yes

This operator returns results where the contact’s job title exactly matches one of the selected titles.

There is:

• No token matching

• No fuzzy logic

• No partial matching

The job title must match the selected value verbatim.

Example

Is any of → ["VP Sales", "CEO"]

Best Used When:

• You need precision

• You are targeting a standardized title

• You want tight control over your segment

Is None Of

Type: Exact match exclusion
Case-sensitive: Yes

This excludes contacts whose job titles exactly match the selected titles.

Just like “Is any of,” this is a strict equality operator.

Example

If you select:

Is none of → "Manager"

It will NOT exclude:

• Senior Manager

• Sales Manager

• Marketing Manager

Because those are not exact matches.

Best Used When:

• You want to remove very specific titles only

• You do not want fuzzy or keyword-based exclusions

Contains

Type: Token-based fuzzy matching
Case-sensitive: No

This operator performs approximate matching using token and prefix logic.

It checks whether:

• Words exist within the title

• Prefix similarities are detected

• Matching is case-insensitive

This makes it far more flexible than exact match operators.

Best Used When:

• Targeting departments broadly (e.g., “Marketing”)

• Capturing title variations (e.g., Manager, Managing, Management)

• Building scalable persona segments

• You don’t know exact title formatting

Exists

Returns contacts whose job title Warmly has identified — regardless of what the title is.

Use this when:

• You only want contacts with known job titles

• You want to avoid incomplete data

Does Not Exist

Returns contacts who do not have a job title.

❌ Common Mistakes to Avoid

Using "Is any of" when you need flexibility

If you want to match variations like:

• VP of Sales

• Vice President Sales

• VP Sales

Do not rely on exact matching. Use:

Contains → "Sales"

Or build a broader keyword-based rule.