Converting website visitors with CHAT + automatically sequencing (EMAIL and LINKEDIN) ICP personas at accounts visiting your website with compelling messaging.
Sales doing outbound to drive people to the site and then warm calling + retargeting them on LinkedIn/Email.
Marketing doing ads to drive people to the website and then warm calling + retargeting in other marketing campaigns.
Examples from real customers:
Kargo 4x’d qualified pipeline in a month with this LinkedIn ads strategy --> Warmly (no increase in spend): https://fathom.video/share/h/yM3XGiz32RyEChrqW6rHS7HyrKEfDk7q
StraightIn on $4 CPL to download white paper from warmly identified contacts. $300 monthly spend and 4x conversion of ad and 4x decrease cost. + shortened funnel cycle of ads from 6 months to 1.5. 1 lead per day average...
https://fathom.video/share/h/xvVuMvpumU4mXpCF3PVU7P8wn5xw9YSY
https://fathom.video/share/h/7bxusX-3r8C87SsscW2iWATJokx6B1vE
https://fathom.video/share/h/zP7nrtCDGM_UuMcYfzUsntYgamLj9zGp
Chat Plays:
Basic Inbound Chat Setup
Advanced Chat: Closed / Lost Deals Resurfacing
Advanced Chat: Active Deals on Website
Advanced Chat: Pricing Page Workflow (or any high intent page)
Advanced Chat: LinkedIn Post Workflow
Advanced Chat: Capturing Visitors to Website from Ads