Warmly Key Plays: Chat + Orchestrator

Converting website visitors with CHAT + automatically sequencing ICP personas at accounts visiting your website with compelling messaging.
Sales doing outbound to drive people to the site and then warm calling + retargeting them via SEP channels.

Marketing doing ads to drive people to the website and then warm calling + retargeting in other marketing campaigns.

Examples from real customers:

Kargo 4x’d qualified pipeline in a month with this ads strategy --> Warmly with same amount of spend:

https://fathom.video/share/h/yM3XGiz32RyEChrqW6rHS7HyrKEfDk7q

StraightIn on $4 CPL to download white paper from warmly identified contacts.

$300 monthly spend and 4x conversion of ad and 4x decrease cost. + shortened funnel cycle of ads from 6 months to 1.5. 1 lead per day average
https://fathom.video/share/h/xvVuMvpumU4mXpCF3PVU7P8wn5xw9YSY
https://fathom.video/share/h/7bxusX-3r8C87SsscW2iWATJokx6B1vE
https://fathom.video/share/h/zP7nrtCDGM_UuMcYfzUsntYgamLj9zGp

Chat Plays:
​Basic Inbound Chat Setup
​Advanced Chat: Closed / Lost Deals Resurfacing
​Advanced Chat: Active Deals on Website
​Advanced Chat: Pricing Page Workflow (or any high intent page)
​Advanced Chat: Capturing Visitors to Website from Ads

Orchestrator Plays:
​Basic Orchestration Setup
​Advanced Orchestration: Closed / Lost Deals Resurfacing
​Advanced Orchestration: Companies doing Competitor Research (Page Specific)

This article was written by the Customer Success team at Warmly. Please feel free to reach out to your CSM directly or [email protected]