Clay integration is available for Warmly free and business users.
To initiate your Clay integration, navigate to Settings from the sidebar menu. Locate and select Clay among the integration options or visit https://opps.getwarmly.com/settings
In the input field provided, add your full Clay Webhook URL then click Save to publish your changes.
The URL used must be secure and include https://
We will always return at least one of these, sometimes both, but usually email:
LinkedIn URL
{
"LinkedIn URL": "https://www.linkedin.com/in/alan-j-zhao/",
"First Name": "Alan",
"Last Name": "Zhao",
"Title": "Cofounder",
"Company Name": "Warmly.ai",
"Business Email": "[email protected]",
"Website": "https://warmly.ai",
"Industry": "Internet Software & Services",
"Employee Count": "51-250",
"Estimate Revenue": "$10M-$50M",
"City": "Gaithersburg",
"State": "Maryland",
"Zipcode": "20878",
"Seen At": "2025-01-01T12:34:56:00.00+00.00",
"Referrer": "https://warmly.ai",
"Captured URL": "https://warmly.ai/pricing"
}
Using Clay with Warmly's webhook integration can enhance your GTM (Go-To-Market) strategy by automating lead enrichment, segmentation, and outreach workflows. Here's how customers can benefit:
Sync Valuable Signals Data: Warmly.ai enables syncing of critical signals to Clay, including website visits, LinkedIn signals, Bombora research intent, new hires, and new job openings within your Ideal Customer Profile (ICP). These insights empower Clay users to manufacture orchestrations and workflows efficiently.
Enhanced Lead Management: Use Warmly.ai to filter and send highly relevant leads to Clay based on ICP criteria. Leverage Clay’s capabilities for email finding, data cleanup, and contact enrichment, ensuring your data is accurate and actionable.
Run Advanced Orchestrations: With Warmly’s enriched data, orchestrate targeted campaigns and outreach within Clay’s tables. Syncing this data back to other systems enables a seamless flow of information across your GTM tech stack.
Future Improvements: Warmly.ai plans to introduce more precise lead scoring and additional attributes to enable even deeper personalization in Clay. This future vision will enhance your ability to craft highly tailored messaging and campaigns.
Warmly as the Brain, Clay as the Bronze: While Clay’s strengths lie in processing volume and managing orchestrations, Warmly.ai provides the contextual intelligence needed for account-based marketing (ABM). Warmly ensures the right companies and contacts are sent to the appropriate Clay workflows at the optimal time, maximizing impact.
Personalization and Timing for ABM: Historically, Clay focused on volume sends without considering timing or personalization. Warmly bridges this gap by providing critical context, enabling you to execute ABM strategies effectively within Clay, targeting the right accounts with precision.